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FAQ-Frequently Asked Question on SEO plumbing
What is SEO Plumbing?
This is the process of ranking a plumbing website for getting a substantial number of clients online.
Being a plumbing company, there are several ways to reach out to your customers. As we are living in a tech-ruled world, your customers would love to find you through your website. The way to enrich your website and bring it to the top of the search results is known as SEO Plumbing.
- Should I hire an SEO company for my plumbing business?
A local SEO company will do everything on your behalf to promote your plumbing business in a particular area.
- How long does SEO take for plumbing business?
A top-rated local SEO agency will take approx. 3 – 6 months. Within this period of time, you will notice a satisfactory result.
- Is LocalMyBiz experienced with the plumbing SEO?
Indeed. We have been serving plumbing companies rank higher in the SERPs for years.
SEO Plumbing for 2020 in the United States
SEO or Search Engine Optimization is the marketing process that gives you insight into unpaid search engine lists on search results pages. Unpaid listings are often referred to as “natural” or “organic” listings.
Local SEO is SEO with a local geographic approach. Local search engine results are created slightly differently than national or online business listings. Local SEO is an important online marketing concept you should consider if you have a local plumbing company serving a local geographic market.
SEO for Plumbing
Search engine optimization (SEO) is a must-have thing for any type of company, no matter if it’s a top-loading or a small company. Indeed, it is even more crucial for a plumbing service provider to implement a plumbing SEO strategy for attracting a large number of customers.
Search Engine Optimization is the top-trending technique for promoting business in the 21st century. When someone needs a service, for example, plumbing services, then they search on Google or other search engines “plumbing services near me” or something like that. This is good news for plumbing service providers who have invested their time and resources to keep an eye on a website with SEO.
If you want to get a lot of organic traffic in your SEO plumbing website, SEO -Search Engine Optimization is the only technique that you can implement. Apart from that, it will provide you a more efficient and long term results rather than paid campaigning. For example, if you strategically use the term “the best plumbing services” and make and useful and engaging piece of content, then it will get ranked #1 of SERPs. Getting ranked on the first page is crucial as research shows that very few people read beyond the first page of results to find what they need.
How Do Local SEO Services Help To Grow Your Plumbing Business Up?
Local search engine optimization increases online visibility for local consumers. Moreover, it increases web traffic, prospects, and revenue for local visitors. Apart from that, it is easy to do more specific geographic campaigns. Modern consumers expect hyper-personalized online experiences. With local search engine optimization, you can target campaigns to extremely small and localized people.
In addition, Local SEO sets it apart from its competitors: Less than 50% of companies currently use local SEO services. This is a great opportunity for you to stand out from the crowd in directories, maps, local search queries, and social networks.
Why Hire A Local SEO Company For Your Plumbing Business?
If you are like most business owners, wear many hats. Between running the business, coping with everyday issues and trying to keep time for your family, there’s not much free time at the end of the day. However, when search engines update their local search ranking factors, it’s important that you convince yourself not to lag behind the competition. We can help!
LocalMyBiz is a reputed online marketing company with great results to give our customers more rankings, traffic, leads, and web sales. Our first priority is customer satisfaction with our work, and in this case, we’re highly committed to serving the best to our customers. Read some of our customer references to see what our current customers think of us!
Our SEO experts use their unique knowledge, industry knowledge and a set of tools to help you understand your business from a local business perspective, analyze the competitive landscape, capture accurate reference information about the performance of your current marketing strategies and rate your website and your local presence online and formulate a strategy to increase your traffic and potential customers.
The Ultimate Guide for SEO Plumbing
We have explained earlier why SEO plumbing is important. Here we’d like to share a complete guideline SEO plumbing.
Outstanding Keyword Research
Keyword research is a very crucial part of SEO. You have to pick the appropriate keywords that will drive your business. But the keywords must be meaningful and relevant to your plumbing services.
Include keywords that describe your services, for example, “emergency plumbing installations”, “clogged drainage” and “water heater repair”. Once you’ve created your keyword list, then sign-up for Google AdWords. Setting up an account doesn’t force you to pay for advertising. However, you do get access to the free Keyword Planner tool, which is part of the Google Ads platform. The advantage of the Keyword Planner is that you can enter a list of relevant search terms and the tool provides additional ideas and data about the traffic caused by these keywords.
Basically, there are two different types of keywords that people may search: Keywords for hiring intent, and Keywords for research intent.
Keywords for hiring intent: Search engines often use keywords that indicate an intention to hire when they intend to take action. When users use these types of keywords, a search can be followed immediately by a visit to their website and then a phone call to rent. The result is a sales cycle that can be completed in 1 or 2 minutes. An example of a keyword search that is likely to be followed by action is “Plumber from New York City,” because if someone is looking for a plumber in his or her city, it’s most likely to be rented when buying a plumber.
Using keywords that indicate an intended setting is the quickest way to make money with your local SEO campaign. These keywords should be included in the content of your homepage and in the descriptions on your “Services” pages.
Keywords for research intent: People trying to learn or collect information on a topic by using keywords that indicate the intent of the research. These keywords are typically found at the end of the sales cycle when a sale takes place. Questions like “How can a clogged drain be repaired?” Usually used by fans trying to solve the problem themselves.
While research intent keywords have a lower priority in your SEO campaign, they can be used as blog topics or for the FAQ section of your website. Useful blog posts like “How to keep your drains clean” and “3 things that shouldn’t go to your garbage disposal” may not lead to immediate sales. However, you can introduce your company to people who may become plumbing customers in the future if necessary.
Optimize your content
Optimizing your keywords starts in 2 key areas. Your Google My Business page and your website pages. Your Google My Business page will be optimized to showcase your business to potential customers looking for the services you offer. The optimization on your website initially focuses on the homepage and the service pages, which are also referred to as “main pages”. After you’ve optimized your main pages, you can edit your content pages. This includes a blog, an “About” page, and an F-A-Q section.
Optimize Your GMB or (Google My Business) Page for your plumbing business
Whether you set a Google My Business page or not, you’ve probably seen these pages for restaurants, shops, and service providers near you. When people search for certain types of local businesses, they can see the results of a handful of them sees the results of Maps, which is the core function of GMB (Google My Business).
One of the first goals to optimize your Google My Business page is to make sure your business will be visible in the map section of your area. By optimizing your Google My Business page, you can not only set up a second-place for users to find your company online (the first is your website) but also quickly increase your company’s visibility in the “Maps” area. It can be set up within 30 days.
You Can Optimize Your Google My Business Page With The Following Steps:
Claim and Verify Your Business
Optimization for Google My Business begins by claiming and then reviewing your company’s page. If you’ve been in business for a while but haven’t used your page yet, enter your company name, city, state, and the words “Google Plus” in the Google search box. Google will send back a template for your Google My Business page with basic information, including your company name, address, and a button that says “Manage This Page”. After clicking this button, you will be taken through a few steps to verify your company.
If your Google My Business template hasn’t been set up, you can go to Google+ for Business and start creating there. After you’ve claimed and reviewed your company page, you can optimize it.
Include Your Brand Name, Address, and Phone Number
Make sure you use the official versions of your company name, address, and phone number on your Google My Business page, website, and other websites. Additional websites can include directory lists, a business page on Facebook and the online version of the Yellow Pages. If you stay consistent with this information, you will get 3 positive results:
- The location of your company is specified in the “Maps” area.
- Listings that are consistent on the web optimize your NAP completely.
- It will be easier for customers to find your company.
Moreover, you also need to include the type of your business and an optimized description of your business. Apart from that, you also have to mention the hours of operation, driving directions, reviews, images and many more.
Optimize Your Website
The website represents your plumbing business online. Most people who see your website have never entered your physical location. This means that they trust your website, provide them with the information they need, and help them decide whether to arrange a service with you. You can optimize your website with the following steps:
Update the design of your website: Website with a back-dated design will demotivate people to be engaged with your platform. Basically, people take the decision within seconds whether they will explore more or click away to somewhere else. People won’t notice the optimization of your website if it has a poor design. So you have to make sure a user-friendly design of your plumbing website.
Include An About Us Page With Photos Of Your Team Members
The plumbing business requires that your customers place great trust in you and your employees. After all, they will enter and leave the customer’s home. When customers put a face on a name, they see their team as real people they can trust. It also helps to build trust if they can read a short biography about the people who work in the team. The biography must include a description of each person’s education and experience, all special honors and awards, and just a sentence or two about their life outside of work.
Make Your Website Mobile-friendly
This is one of the most important ranking factors of Google or other popular search engines. To be more specific, you have to make sure that your website is compatible with every device. It can be a desktop, laptop, tab, or phone. Even this user-friendly design will attract more users to engage in your platform.
Create A Blog Or Resources Page For Updating Content Regularly
Content pages are basically everything else on your website, except the home page and the service pages. For example, content pages include a blog or a resource page. One difference between these pages and the homepages/services on your website is that the main purpose of the content pages is to provide information instead of generating phone calls or other conversions as on the main pages. A second difference is that the content pages display keywords that indicate the research intent rather than the intent keywords on which the main pages are based.
To get the most out of your content pages, you should find the keywords that users use when looking for information about topics related to their installation services. The search terms that attract visitors to your website can be determined using the Google Keyword Planning Tool in the same way that you used them when searching for the search terms for setting intentions for your homepages.
A good place to start is to think about the questions people ask about sanitation. For example, if you are asked what kind of things are relevant to garbage disposal, there is a good chance that other people will also try to solve them. When the planning tool indicates that people are looking for “things that bind garbage disposal”, they have a topic to write about on their content pages.
If you regularly publish new content on a blog, search engine crawlers are informed that your website is relevant and up-to-date. It also gives your website visitors an incentive to come back and learn more about various plumbing topics. For example, one blog might explain how a sanitary emergency can be identified, while another blog provides practical tips on the immediate measures that owners can take before a service technician comes out of the company. Another benefit of regular blogs is that they increase the likelihood of receiving inbound links from other websites that reference their content. This improves ranking and possibly traffic as your website becomes more authoritative.
Include a FAQ section
Creating a Frequently Asked Questions (FAQ) section for your website provides an opportunity to share your knowledge, build credibility, and introduce your company to people who can become customers if they have an installation problem. To get the best SEO results, create a main page that lists your frequently asked questions, then link each question to the answer, which is on a separate page. The general rule here is that your answers should be at least 100 words. However, they can be up to 1000 words long if necessary for a full explanation.
You can also host content based on information on your website with a blog. Like the FAQ page, a blog provides a platform to showcase your experience, and the constant publication of new material will give your SEO campaign a boost. Our recommendation for blog posts is at least 300 words. However, you can write thousands of words if the topic requires it.
Optimize the structure of your website
The website structure or internal link refers to how the links connect everything within your website. Good website navigation helps online users find the information they need quickly, while broken links, 404 errors and similar problems keep them away from your website. These things can also cause Google to rank your website lower than you would with optimal page navigation, as this helps you understand the importance of each page. It is much easier for search engines to crawl the pages of your website if everything works as it should. The internal links that link one page of your website to another are extremely important. For example, you can briefly list all the pages on your homepage and then hyperlinks words such as water heaters or gas leaks to a separate service page. Linking pages not only links the content, it also improves the browsing experience for readers, and Google is informed about the structure of your website. It helps build a hierarchy and tells search engines which pages are most important and deserve the highest rating.
Getting Citations and Building Links
These are defined as a listing of your company’s name, address, and phone number (NAP) on other websites. Before starting this process, make sure that your NAP is on the contact page and in the footer of every page of your website. Then make sure that the NAP on your website exactly matches the NAP on your Google My Business page.
Once you’ve confirmed that your NAP is consistent across your website and local site, you can request listings in different directories.
Google pays special attention to links (also referred to as inbound links) that come from other websites and links to pages on your website. The importance of each incoming link, as measured by the Google ranking algorithm, depends on where it came from. In general, links from reputable websites such as directories play an important role in your SEO efforts, but links from government websites such as forbes.com or high-profile websites in your industry can really highlight your rankings.
LocalMyBiz ensures the best ranking of websites and provides the best SEO services from the Google My Business page configuration, optimizing websites with local keywords, ensuring the accuracy of NAP listings and search engine fragments, and local SEO companies. Your list of walkthroughs will certainly exceed your expectations. We are professional and affordable, hire and feel the difference in your overall SEO campaign. We can be your reliable local SEO company offering premium services! We have succeeded in satisfying customers with results and have long been your trusted digital marketing partner! If you want to grow your business in the United States, then do not hesitate to knock us. We will help you to localize your business in any state of the United States.
I’m a Professional Local SEO Specialist, Team Leader of LocalMyBiz, a Trusted Local SEO Agency with over 7 years of industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence.