Having a restaurant along with a website is something you can find everywhere but the thing is who is taking this as a chance to gain more customers? Perhaps you are doing good with your website but there are always chances to do better. We tried to be more specific this time with your restaurant’s website. The more your search visibility will increase the more you can attract hungry customers. It’s very common to run your business through SEO especially when you are operating a restaurant.
Defining your SEO first:
Before we move to the deeper segment, you need to identify your SEO strategy; you should follow through the marketing of your website. While knowing the specific strategy you can have fewer competitors and gather targeted customers. You need to find the keywords your customers are using when they are in search. You can use any third-party tools or Google Keyword Planner to do your research. Now we will move to some specific criteria where you can follow the trends of your website and catch the big fish.
Restaurants with High-Level Keywords:
There are such terms that count as high-level keywords while searching for restaurants. They could be “restaurant”. “Restaurant near me”, “restaurant in Michigan”. These are some examples of generic searches. If you are looking for keywords with generic searches then you might visit Google keyword planner using your geographic location.
If you want to narrow your searches then you can look for the keywords for niche search. These could be like “Burgers near California” or “Indian restaurants near NY”. If you are going with this category, Google Maps could give you a better result. On the other hand Yelp, TripAdvisor will really help you out by searching with specific keywords.
It’s not that easy actually as you are thinking, you have to categorize your customers that they are searching for your restaurant with specifically with the name. Then you can compare with high-level keyword searches and niche searches with that to determine your position.
Local search and Social Media:
You need to have a grip over your local searching properties. Put your focus on local directories and this is very useful in most of the cases. Industry niche directories, social media platforms, and search engine directories will help you to find that out. Growing your online visibility could lead to most of the cases. You can start with Google My business and then move into other branches like TripAdvisor or yelp to narrow your competition with your rivals.
Social media involvement is putting a great impact on your restaurant these days. Its a strong touchpoint for your potential customers. The way you can get involved in showcasing your services and your foods to your customers through this. Social media strategy is a master thing when you are marketing your business through social media. Find your customers and try to engage them with your social presence.
I’m a Professional Local SEO Specialist, Team Leader of LocalMyBiz, a Trusted Local SEO Agency with over 7 years of industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence.