When you are connected to the roofing business for a long time, you might have searched for ways of generating more leads for your institute. Consumer behavior is changing in recent years, have you noticed? What’s the reason/reasons behind it? You can give thanks to the internet or more specifically to social media for bringing this change.
Your customers are self-directed. When they need to know anything or purchasing any goods they come over the internet and choose the best one for them. They have the availability of information on the fingertips. Getting referrals from others and reviewing websites are also playing a major role in the market. This whole innovation is putting an effect on the lead generation and the techniques are changing constantly.
Well, generating leads is not that important though, its all about to gather qualified leads. Here in the next session, we will go through some of the techniques you can follow to gather qualified leads. Let’s have a glance over our checklist here–
- Create some Blog Posts: As an expert in roofing, you know the common questions of customers. Try to feed them to hold over your business website.
- Optimize your Website for SEO: The marketing strategy is changing rapidly. To be in the flow, make your website as your major marketing tool.
- Go Social: What could be the best powerful tool than social media for promoting your business?
- Claim for Local Business Listing: Your natives are your bread and butter. Local listings will help you to generate more traffics over your roofing website.
Create some Blog Posts
When you are putting your blog posts that doesn’t mean that you are teaching them about roofing. Instead, its all about making them curious about your services. Try to provide content that will drive sales to your business. You need to write to your buyer persona. Know your audiences and their choices to convince them to take your service. Send a monthly newsletter to your customers to keep them updated about your service and offerings.
Optimize your Website for SEO
Your website is the first thing your customers will see. If you provide your content and blogs which are suitable for SEO, then it will be easy to rank your website for keywords. Searching keywords and putting them over your business will help you to generate potential leads. Try to find out keywords that catch your reader’s intent and use them to grab their notice.
Would you like more customers? This one simple step could lead you to grab more. We are always waiting to hear your voice. Contact us over LocalMyBiz.
Try to have your account on the most popular social media websites. This could be the best platform for you to brand your business. Connect with your audiences and answer their questions to buildup a trustworthy relationship. You can share your content and blogs over these social media sites by twitting or posting.
Claim for Local Business Listing
You need to list your NAPW data ( name, address, phone number, website URL ) in local directories. This will connect you with your local customers and it is a chance to improve your reputation as a roofing business. Look for connecting into Google My Business, Yelp, and other yellow pages to generate prominent leads for roofing.
I’m a Professional Local SEO Specialist, Team Leader of LocalMyBiz, a Trusted Local SEO Agency with over 7 years of industry experience. I understand what it takes to get your website #1. Feel free to contact me with any questions you may have! Let me help you build and strengthen your online presence.