The moment you can realize that it’s a bit easy to sell over to your previous or existing customers than to grab new customers, you can convert your focus to know more. You know that customer acquisition is costly and time-consuming. Some research shows that when you are looking for new customers then you need to spend 5X more budget than to increase revenue from existing ones.
How you can do this? To foster your relationship with the companies you are in dealing with and individuals. As a local business service provider you have to always look for the strategies you can use to grab new customers but when will you focus on your previous ones, you realize that your marketing strategies will work smoothly on them. This also requires less money to invest.
For more insights on how to increase revenue from existing customers, you can check this summarize version first–
- Research your Market: This is the mega project to brand your business in all the forms. So you need to stick with this.
- Look for your customer’s need: When you are a local businessman then your service zone is small, gets the benefit.
- Always be up-to-date: When your offerings are changing or you are providing a discount, let your customers know that.
- Up-sell and Cross-sell through your website: Try to engage your customers through your website.
Research Your Market
Researching and analysis of your market will help you to know more about your existing clients. By doing it you can hone on your ideas about their demands over your business. By performing these actions you can know all the answers you want from your ex-clients-
- Gather information through market analysis
- Focus over local groups ( as you are a local businessman )
- Get feedback from them physically about your business.
- Look over their social media and know what are they saying about you.
Look for your Customer’s Need
As a local business owner, you can take advantage. When you serving your customers, you can ask them what should need for the betterment of your business. To dig a deep hole you can look for your old demographics.
Always provide a personal touch when they buy services/goods from you. Use their name when you are emailing them or sending an SMS about your business.
Always be up-to-date
When your business will grow you have to provide some offerings for your customers. If you address some item that has a slow sale, you can announce an offer on that item to boost the item.
The items that are cluttering your sales, put them all in the offer and let it know your customers. We hope this technique will work-out.
Up-sell and Cross-sell through your website
You can utilize your existing customers for these offers. When you have built trust with your customers then you can make these offers from them. These two sales are extremely valuable when you are thinking of marketing to your previous clients.
Always make your website ready to promote your sales, as you can use a single page for these promotions. Using local SEO could help your website visible in front of your customers, focus on it.
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